How to Run Your First Event: A UK Beginner's Guide
Putting on your first event is exciting — and a little daunting. This is the short version of everything you need to get right, from the first idea to checking people in on the night.
1. Start with the idea and a budget
Be clear on what the event is, who it’s for, and roughly how many people you expect. Then sketch a budget: venue hire, staff, equipment, promotion — and, crucially, your ticketing costs. Choosing a 0%-fee platform here keeps more of your ticket income for everything else.
2. Lock in a venue and date
Book early, check what’s included (tables, sound, licences) and avoid clashing with big local events. Confirm whether the venue needs a licence for alcohol or music, or whether you do — your local council can advise.
3. Set up ticketing
Create your event, add ticket types (early bird, standard, concession) and set capacities. Connect your own Stripe so money lands in your bank — or, for a free event, publish without Stripe and just collect names. With Ticketable this takes minutes and costs nothing in platform fees.
4. Promote it
Share your booking link everywhere your audience is: social media, local listings, email, and posters with a QR code. Discount codes are great for early-bird pushes and group bookings. Keep the link consistent so it’s easy to share and re-share.
5. On the day
Have a plan for the door: a phone with the free scanner app to check QR tickets (it works offline if signal’s poor), a float if you’re taking any cash, and someone briefed on the guest list. Tickets in Apple/Google Wallet or as a PDF make entry quick and keep the queue moving.
After the event
Thank your attendees, note what worked, and keep your attendee list — it’s the head start for your next event. For the numbers side, see how much it costs to sell tickets online and the best free ticketing platforms in the UK.
Frequently asked questions
How do I sell tickets for my first event?
Choose a ticketing platform, create your event with ticket types and prices, connect a payment account (or skip it for a free event), then share your booking link. A free, 0%-fee platform like Ticketable lets you keep the most of every ticket and set up in minutes.
How much does it cost to put on an event?
It varies by venue and scale, but the ticketing cost specifically can be £0 in platform fees if you choose a 0%-commission platform — you'd pay only card processing on paid tickets. Budget separately for venue, staff and promotion.
Do I need a licence for my event?
It depends — selling alcohol, playing live or recorded music, or holding a large public gathering may need a licence or permission from your local council. Check with your venue and local authority early.